Channel incentives are rewards given to partners for selling products or services. They can be in the form of cash, prizes or other types of recognition. Channel incentives are a great way to motivate and reward your partners for their hard work in promoting your brand. There are many different types of channel incentives, for example: Cash Incentives – This is simply paying out money based on sales goals reached… Read More »What are Channel Incentives?
Many companies have the internal debate of using promotional gifts, or not, to increase their sales. Beware, promotional gifts are not the same as promotions using prizes. In promotions there are usually a number of prizes that can be won by some customers, but not all customers get a prize. A promotional gift is given to any customer who makes a purchase. It’s a simple offer; “Buy this from me… Read More »The Right Way to Use Promotional Gifts
It is common for companies to venture into the effort of creating a loyalty program. Sometimes they are designed specifically for a company. In other situations, it is more convenient for multiple shops to unite under one same umbrella and give benefits to users across the board, for example, all the stores at a shopping center. What for? Let’s be clear: the end of a loyalty program is two-fold. Those… Read More »How to Build an Effective Loyalty or Rewards Program